Simple. I’m a freelance creative.

Having completed my BA (Hons) degree in Architecture, I started working in London. This later evolved into undertaking overseas disaster relief work with charities and the United Nations High Commission for Refugees (UNHCR).

A life not working in a war zone or disaster relief area seemed sensible after starting my own family. This shift focused a desire to explore my broader passion for all things design, graphic and photography.

So I wrote a business plan, secured matched funding and set up a small London based studio back in 1995. Passion 4 has born.

I choose not have a job title on my business card. For me, I find it too restrictive. Much like wearing a tie!