Simple. I’m a freelance creative.

Having completed my BA (Hons) degree in Architecture, I started working in London. This evolved into overseas disaster relief work with charities and the United Nations High Commission for Refugees (UNHCR).

A life not working in a war zone or disaster relief region seemed sensible after starting my own family. This shifted my focus onto a desire to explore my broader passion for all things design, graphics and photography.

So I wrote a business plan and set up a small London-based studio back in 1995. Passion 4 has born.

I choose not to have a job title on my business card. I find it too restrictive. Much like wearing a tie.