This was a restricted budget commission for a charity funded organisation that represents the hottest national and international performance poets in the UK. Its successful launch and application was to all corporate stationery and promotional literature.

The ‘Nova’ centre was the branding concept for Leicesters De Montfort University’s Innovation Centre. A pioneering project for nurturing and supporting innovative business ideas and technologies through the extensive facilities and skilled staff throughout the University faculty

This identity was developed for a newly formed ‘in house’ design facility for the DRE Group to deal with all of its internal and external design requirements for the range of companies it owned, including Fabrex International.

This brand identity has been developed for a UK on-line art gallery and picture framing e-commerce business. It is to be used for both its on-line branding as well as printed corporate stationery, brochures and packaging requirements.

Both the brand name and identity were developed for this new venture of an existing independent blinds and window furnishing retail company. It was then fully implemented across their corporate stationery, samples folders, posters, point of sale displays and also on their web site as part of their company launch.

This identity was developed for a on-line virtual ‘e-soap’ concept (innovative interactive web based soap opera) being developed and was utilised within a CD-ROM presentation show reel.

Both the brand name and identity were developed in tandem for the ‘Nova’ centre as the supporting branding concept for Leicesters De Montfort Universities Innovation Centre. This brand identity was to attract and appeal to the entrepreneurial younger students that were recent graduates of the university and were subsequently embarking on individual or group innovative business ventures where the extensive facilities and skilled staff of the University faculty could be utilised to assist them in the early stages of the projects development.