Having a thorough understanding of a clients real requirements, is an essential requirement for producing creative design solutions that actually work for the client, rather than something that just looks good in your portfolio!
‘Any fool can know. The point is to understand.’ – Albert Einstein
Attempting to understand the real requirements of a clients brief can be a tough process! Rarely do you get a fully detailed and exhaustive written brief. One that covers every single minutia of what is required, and at the moment the ability to mind read is unfortunately, something that still only exists in science fiction!
In the meantime, we are left with human discernment, experience, knowledge, research and our ability to generate mutually beneficial relationships based on trust with the people we are trying to understand and work with in a productive manner. So anything that can help gain or promote better understanding in this is a good thing, right?
Nowadays, part of the way in which we communicate with people includes a mix of different social media channels such as Facebook, Twitter, Pinterest, blogs, specialist forums etc. These provide fantastic options to gain extra, off the record kind of insights into what interests people, businesses we admire, or on subjects/people we are just plain interested in or do work with. It can bring a real value added element to the communication process.
For us, business is essentially all about developing good, longer term, mutually beneficial relationships with clients, suppliers and people we are in contact with. To do this successfully, it goes beyond merely just the basics of being able to fulfil a transaction or service. Most companies should be able to do that, if not there are plenty of others that can!
People do business with people, and it is this personal relationship and level of understanding between individuals or organisations, that can often help make or break successful business relationships.
Social media can help people connect in a more immediate and strangely, a more personal way. It can also allow a more informal insight to the way people think, what lies behind the more formal public facade, what interests them or what generally makes them ‘tick’. Why could this be of interest? It gives a fuller, more rounded and engaging picture of someone who you may have never met before. It also, more importantly, opens up a much wider range of potential connection points with them.
This is the concept behind the principle of 6 degrees of separation (the idea that everyone is on average approximately six steps away, by way of introduction, from any other person on Earth).
Finding and establishing different connection points allows a much easier basis for communication, and we all know that communication is King!
From our experiences, we have found that establishing, maintaining and building relationships through the additional opportunities that social media can provide, has often helped us start, nurture and build relationships.
However, before becoming a digital hermit, nothing beats one of the oldest forms of social media, there is, Social Media v1, the time to catch-up for a real life tea, coffee or a pint of beer!
So if you want to find out a bit more about us and what ticks our various boxes, check out our various boards on Pinterest (Passion4Pins), see our various updates on Facebook or even follow us on Twitter (@Passon_4) – you might be surprised at what you see or read!