Working in a ‘creative’ role, the line between objectivity and subjectivity can sometimes become a little blurred when trying to create innovative solutions for clients. We all have our own inbuilt perceptions (or prejudice) of what is or is not appropriate or ‘stylistically’ suitable as a particular response to a design brief. This could be termed as our own particular design ‘taste’, and is something that needs to be both fought against, and at the same time grown, in equal measure as we learn to develop our own individual creative sensibilities and understanding.
Pablo Picasso famously declared that ‘Taste is the enemy of creativity’ – Pablo Picasso
To be free of the constraint of taste, is a noble aim, as it opens wide the gates to new creative possibilities and opportunities. Of all the things I learnt whilst studying my BA (Hons) degree in Architecture, the issue of taste was probably the most vital and longest-serving lesson of all!
One of our projects during the second year of the course, was to study the work and a particular building by a specific Architect for a two-week period and then give a presentation about it at the end. We were divided up into small groups and allocated a different Architect to each group. Our group was given the Azuma House in Osaka, Japan, by self-taught Japanese Architect Tadao Ando
My heart sank! For me at the time this was exactly the type of Architecture that I really had very little interest in or time for. On the surface it appeared to be cold, sterile, and utterly un-appealing concrete box. However as we had no choice or alternatives, this was the Architect/building we had to study for what could have been the longest two weeks of the course for me!
However, through the studying and drawing of the building, looking into Tadao Andos ideas, the culture, the society, the materials used and all the different factors that went into the deign of the building, I had an epiphany moment!
Through the enforced period of study of the Architect and this specific building, my personal perspective and understanding of Tadao Andos design rational changed. Armed with a greater understanding of what he was trying to achieve, my point of reference/perception changed, allowing me to more see the reasons for why the building was how it was. This helped change both my intellectual understanding and emotional response to the building. Instead of rejecting it out of hand, based on my limited knowledge, I now had a way to access its ‘language’, which then brought me to a position of appreciation and dare I say, even a love for it! Oh how fickle our emotions can be!
So now when I approach a design brief or problem, I find it exciting to start with a clean sheet of paper with no preconceptions of what can or cannot be brought into the mix or used as a source of inspiration. I love to embrace the challenge of learning things from unexpected quarters, so that I can bring a fresh perspective into my work.
Thanks for taking the time out to read this, as ever, it is always much appreciated! Please feel free to share it with your friends, and add any thoughts or comments you might have on it…