Media of mass distraction

With a seemingly constant and ever evolving stream of new emerging technologies, constant communication and multitasking are the de facto standard of our daily lives and modus operandi.

Today you can do more with less, run a multi-national business from the palm of your hands, work remotely, collaborate across continents, trawl a global repository of mankind’s collective learning whilst sitting on the beach, communicate instantly around the world, capture images, sounds or video whilst out and about as part of our everyday lives – we truly do live in an utterly amazing time in human history!

impossible just shows a lack of imagination

impossible just shows a lack of imagination

However, the class A drug that technology so often proves itself to be, can carry its own high price of addiction.

One evening as my family and I were all together watching a film on TV, I chanced to look around and see that as well as ‘watching’ the film, some were working on their laptop, some checking emails on their iPad, whilst others were texting and tweeting on their phones. So instead of simply engaging with a single source of entertainment, we were each multitasking and utilising different technology devices at the same time. We each had the ‘need’ to consume multiple media streams at the same time with an insatiable appetite that technology is only too ready to support.

I had to smile at my techno addicted family!

Technology is so often touted as the means to bring people together, but in many ways, it can end up separating us from the very essence of what it is to be human. To have and develop meaningful shared emotional resonance between individuals, bringing us together in different depths of relationship with each other.

Liking a status update and adding LOL does not quite have the same degree of connectivity, sometimes we may need to just stop, unplug and take a digital detox if we really want to share and connect with those around us!

Social media feeds like Instagram, Facebook, Pinterest etc. all encourage us to record, capture and share moments of our lives with those we know (and often those we don’t!). So at numerous events ranging from concerts to funerals, people are all too readily capturing or annotating their experience of the event, ready to share with the world.

We have become obsessed with trying to capture the moment as opposed to actually really soaking up the fullness of the reality of the live experience. The irony is that in trying to record the experience, much of the time we become so engrossed and obsessed with the process of capturing this unforgettable event, that we actually miss the first hand, first person human experience of actually being there at that precise moment in time.

“Humanity is acquiring all the right technology for all the wrong reasons.”
Buckminster Fuller

Human beings have a multitude of built in senses that normally don’t need to be downloaded from an App Store and installed. Capturing it for prosperity is all well and good, but genuine, deeply felt experiences are best captured by the ‘technology’ that we already possess in the form of our human senses. Often the real physical experiences and memories are the ones that truly last a lifetime, everything else is merely fleeting digital detritus.

Where these senses are damaged or impaired, technology plays a very important role in helping to offer substitute solutions to aid peoples everyday experiences. However, some new technology now seeks to both mimic and improve upon the existing human ability to experience, comprehend and respond to external stimuli.

The advent of emerging technologies such as Google glass the technology looks to augment our normal physical reality and experiences with an interactive digital overlay. It is like being able to get an upgrade to Human 2.0! This is where the boundaries of technology and emotional experience blur. For some, the possibilities are limitless, for others, the implications could have a more scary sci-fi connotation as in cyborgs from Terminator or the Borg from Star Trek.

Don’t get me wrong, technology is great, but it’s no god that should be blindly worshiped!

Thanks for taking the time out to read this, as always, it is always much appreciated! Please feel free to share it with your friends, and add any thoughts or comments you might have on it…

Chris

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