Happy 30th Mac – my personal reflection on the computer that said ‘Hello’

Happy 30th Mac! On January 24, 1984 the world of home computers was forever changed by the debut of the Apple Macintosh. With a gigantic 9-inch monitor, a keyboard, a mouse and 128 KB of built-in memory, the computer could be yours for the low, low price of US$2,495 dollars. Today marks the Macintosh’s 30th anniversary! 

OK, so I’m not going to get into that perennial Mac v PC debate, life is way too short for that! Love or hate them, from my personal perspective, the Macs simplicity transformed not just the way I worked, but also the type of work I do! The Mac interface and way of working, took my everyday tasks and gave them familiar metaphors, but in a computer context. This computer context was both invisible and accessible at the same time. Suddenly it made sense, The Mac was a useful creative tool, it was a digital drawing board with a set of digital pens and compasses, this I could understand and work with!

Happy 30th Mac - On January 24, 1984 the world of home computers was forever changed by the debut of the Apple Macintosh.

Happy 30th Mac – On January 24, 1984 the world of home computers was forever changed by the debut of the Apple Macintosh.

My initial introduction to computers was during the early 1980’s was just so far removed from this! I still to this day remember being in a computer lessons finding out how to write endless lines of DOS code just to get a rather uninspiring X drawn in green type on a small dark computer screen!

Computer says no… no, no, no!

Computer says no… no, no, no!

If this was what the future of ‘computing’ was all about, you could count me out – I would much rather stick with my trusted Rotring pens and Ecobra compasses thank you very much! Working with these tools seemed way easier…

My now classic ‘retro’ Rotring isograph ink pens

My now classic ‘retro’ Rotring isograph ink pens

What now seems antiquated and obsolete, were my high-tech ‘tools of the trade’ back in the mid 1980’s!

My now classic ‘retro’ Ecobra spring bow compasses

My now classic ‘retro’ Ecobra spring bow compasses

However, for someone like me who saw little use for computers in my line of work, this was all about to change in a very dramatic way! In 1984 Ridley Scott directed the now classic a big-budget (US$900,000) television commercial to launch the Apple Macintosh computer…

The so-called ‘1984 advertisement’ was given a showcase airing in the United States on 22 January 1984, during Super Bowl XVIII, alongside screenings in cinemas. Some consider this advertisement a ‘watershed event’ in advertising and a ‘masterpiece’ The advertisement used its heroine (portrayed by Anya Major) to represent the coming of the Macintosh (indicated by her white tank top adorned with a picture of Apple’s Macintosh computer) as a means of saving humanity from ‘conformity’ (Big Brother)

Another of Apples classic ad campaigns in 1997 praised those that stood out from the crowd and dared to ‘Think Different’ – it’s slightly ironic that now some 30 years after it’s initial launch, Apple products are now the more mainstream devices with the ubiquitous presence and success of their iPhones, iPads and their range of different Macs – so whose crazy now?

Happy 30th Birthday Mac – one of my favourite creative tools (after my pencil of course!)…

http://www.apple.com/30-years/

Thanks for taking the time out to read this, as ever, it is always much appreciated! Please feel free to share any thoughts or comments you might have on it…

Chris

So what do you think...