don’t just like it, LOVE it!

Andy Warhol was clearly a visionary artist and thinker… but did you also realise he could see into the future too!? It might be very easy for his other more noted art work to have overshadowed this ability, but the fact is, he saw into the future and summarised one of todays primary social media companies (Facebook) raison d’être very succinctly…

‘I think everybody should like everybody’
Andy Warhol

Is ‘Like’ a meaningless default emotional response?

Is ‘Like’ a meaningless default emotional response?

Or, is it that Facebook is simply trying to bring to life one of Andy Warhol’s philosophies…

‘During the 1960’s, I think, people forgot what emotions were supposed to be. And I don’t think they’ve ever remembered’ – The Philosophy of Andy Warhol

It appears that Facebook and marketeers worldwide would want us to believe that as individuals, companies or even international brands, the ultimate emotional response to elicit from any given item or event, is to simply ‘like’ it. In this ever-expanding age of social media, ‘sharing’ and ‘connecting’ seems to be the primary goal and buzz that companies and brands often aspired to, but is simply being liked by as many people as possible, sufficient an emotional response or interaction to aspire to?

is like the emotional response to aim for?

is like the emotional response to aim for?

‘It is better to be hated for what you are than to be loved for what you are not.’
Andre Gide

The word ‘like’ to me, is at best bland, at worst, often wholly inappropriate in the social media context. At Passion 4, our ambition for any work or project we are involved with, is that people totally love it, rather than just simply like it. If our ambition was just for it to be liked, it would be setting our bar of ambition pretty low!

nothing great in the world has been accomplished without passion

nothing great in the world has been accomplished without passion

‘Nothing great in the world has ever been accomplished without passion’
Georg Wilhelm Friedrich Hegel

Having a passion for what you do is a vital driving force if you want what you do to avoid falling into the trap of bland mediocrity. Sir Jonathan Ive recently owned up to an Apple secret;

‘We absolutely don’t do focus groups. That’s designers and leaders abdicating responsibility. That’s them looking for an insurance policy, so if something goes wrong, they can say, well this focus group says that only 30% of people are offended by this and, look, 40% think it’s OK.’ All a focus group guarantees, is mediocrity’

Mediocrity is the enemy of creativity, it lacks ambition. It avoids taking risks, it fears failure rather than embracing the lessons it can bring. It adds unnecessary layers of complexity by trying to please everybody. Creativity however is refreshingly simple!

‘Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity’Charles Mingus

Thanks for taking the time out to read this, as always, it is much appreciated! Please feel free to share any thoughts or comments you might have on it…

Chris

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So what do you think...