With the ongoing news about failing economies, weakening currencies and economic uncertainty, it is good to know that there is still a currency that can be invested in that will give a great return on investment.
Not heard about it? Simple. Investing in creative ideas and design is always a good option.
A creative idea that is developed, nurtured and brought to life is a very special ‘currency’, one that can deliver both short and long-term benefits.
OK, so I’m no Robert Peston or Stephanie Flanders, or a learned journalist from the Financial Times or The Economist, so like most financial transactions, there is always small print, and as Tom Waits once said…
‘The large print giveth and the small print taketh away’
Strangely however, in such times of uncertainty, the natural instinct can often be to revert back to old ways of thinking, to cut back on creativity, to withdraw back to the known, to stay safe. So rather than investing in a ‘creative currency’; in new ways of thinking, new ways of approaching problems, things just stagnate and stay the same. As a counter to this approach, Henry Ford (1863-1947), American founder of the Ford Motor Company once famously said…
‘If you always do what you’ve always done, you’ll always get what you’ve always got.’
At the time, Apple were floundering badly, yet they heavily invested in design and the creative process, with the outcome being the revolutionary launch of the first iMac, arguably the computer that helped change both their future as a company, as well as the computer landscape from that point onwards.
Rather than a creative austerity mentality, surely now is the best time to be crazy and invest more in creativity! So what are you going to invest your creative bank balance in?